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Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He’s an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on.

In this episode, Eric and Jonah discuss his book, The Catalyst: How to Change Anyone’s Mind.

But wait – there’s more! The episode is not quite over!! We continue the conversation and you can access this exclusive content right in your podcast player feed. Head over to our Patreon page and pledge to donate just $10 a month. It’s that simple and we’ll give you good stuff as a thank you!

Jonah Berger and I Discuss How to Change Anyone’s Mind and …

• His book, The Catalyst: How to Change Anyone’s Mind
• How people change
• That most decisions that we make are shaped by other people
• The major mistake most of us make when it comes to trying to change behavior in ourselves and others
• How to create change by reducing the barriers and energy required
• Feeling like we should do something vs because we want to do something
• People’s zones of acceptance and rejection
• What it means to “highlight a gap” and how it can help us change
• How the costs of change often come due before the benefits of change are experienced
• What factors drive Identification vs Differentiation

Jonah Berger Links:

Jonah’s Website

Twitter

Instagram

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If you enjoyed this conversation with Jonah Berger, you might also enjoy these other episodes:

Mimetic Desires in Everyday Life with Luke Burgis

Effectively Thinking Ahead with Bina Venkataraman

Stressed by Holiday Expectations?

Join Eric and The One You Feed Community for a FREE online gathering on November 30th at 8pm Eastern Time. (Recording will be available for 72 hours)

In this free live event, Eric will teach a Spiritual Habit that will allow you to release these types of stress and touch into a deeper feeling of wholeness, peace, steadiness, and presence.  Register Now!

In case you’re just recently joining us, or however long you’ve been a listener of the show, you may not realize that we have over 7 years of incredible episodes in our archive!  We’ve had so many wonderful guests that we decided to handpick one of our favorites that may be new to you, but if not, is definitely worth another listen! 

Mark Manson is an author and personal development consultant.  His writing is a different take on the self-help genre that he calls self-help from a first-person perspective.  Mark has been published and quoted on CNN, Huffington Post, Business Insider, Yahoo! News, The Sydney Morning Herald, and a variety of other publications. He is also the CEO and Founder of Infinity Squared Media LLC.

But wait – there’s more! The episode is not quite over!! We continue the conversation and you can access this exclusive content right in your podcast player feed. Head over to our Patreon page and pledge to donate just $10 a month. It’s that simple and we’ll give you good stuff as a thank you!

Mark Manson and I Discuss Important Lessons in Life and …

• Opportunity costs and being aware of the sacrifices
• His most popular article, The Subtle Art of Not Giving a F*&
• The misconception of confidence
• The friendship test in romantic relationships
• How he applies logic in his writing
• Positive thinking and his issue with “The Secret”
• How inspiration often comes from taking action
• His “Do Something” principle
• Mistaking happiness for pleasure
• How true happiness comes from the meaning of our experiences
• Our need to always be challenged in life
• How our pursuits change as we get older
• His article on Ken Wilbur, an American philosopher

Mark Manson Links:

Mark’s Website

Instagram

Twitter

Facebook

If you enjoyed this conversation with Mark Manson, you might also enjoy these other episodes:

Everyday Courage with Ryan Holiday

Love, Grace, and Grit with Sebastian Siegel

Stressed by Holiday Expectations?

Join Eric and The One You Feed Community for a FREE online gathering on November 30th at 8pm Eastern Time. (Recording will be available for 72 hours)

In this free live event, Eric will teach a Spiritual Habit that will allow you to release these types of stress and touch into a deeper feeling of wholeness, peace, steadiness, and presence.  Register Now!

Iain McGilchrist is a psychiatrist, author, lecturer, and former Oxford Literary Scholar. He is committed to the idea that the mind and brain can be understood only by seeing them in the broadest possible context, that of the whole of our physical and spiritual existence, and of the wider human culture in which they arise – the culture which helps to mold, and in turn is molded by, our minds and brains.

Today Iain and Eric discuss his book, The Master and His Emissary: The Divided Brain and the Making of the Western World.

But wait – there’s more! The episode is not quite over!! We continue the conversation and you can access this exclusive content right in your podcast player feed. Head over to our Patreon page and pledge to donate just $10 a month. It’s that simple and we’ll give you good stuff as a thank you!

Iain McGilchrist and I Discuss The Divided yet Connected Brain and …

• His book, The Master and His Emissary: The Divided Brain and the Making of the Western World
• That creativity requires resistance
• The differences between the two hemispheres of our brain
• How distinctions are important but divisions are invented by us
• The ways our brain hemispheres work together
• That our world is currently dominated by left brain hemisphere thinking
• The ways we might address the crises we face as a species and world
• How he responds to the critics of a right brain/left brain theory
• The ways in which our hemispheres are connected and work together
• The difference between our two hemispheres isn’t as much what they do but how they do it
• The 8 portals our brain uses to get information about the world
• The 4 powers we have to arrive at truth

Iain McGilchrist Links:

Iain’s Website

Twitter

Facebook

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If you enjoyed this conversation with Iain McGilchrist, you might also enjoy these other episodes:

Whole Brain Living with Dr. Jill Bolte Taylor

Lessons About the Brain with Lisa Feldman Barrett

Stressed by Holiday Expectations?

Join Eric and The One You Feed Community for a FREE online gathering on November 30th at 8pm Eastern Time. (Recording will be available for 72 hours)

In this free live event, Eric will teach a Spiritual Habit that will allow you to release these types of stress and touch into a deeper feeling of wholeness, peace, steadiness, and presence.  Register Now!

Jeremy Lent is an author and speaker whose work investigates the patterns of thought that have led our civilization to its current crisis of sustainability.

Today Jeremy and Eric discuss his new book, The Web of Meaning:  Integrating Science and Traditional Wisdom to Find Our Place in the Universe

But wait – there’s more! The episode is not quite over!! We continue the conversation and you can access this exclusive content right in your podcast player feed. Head over to our Patreon page and pledge to donate just $10 a month. It’s that simple and we’ll give you good stuff as a thank you!

In This Interview, Jeremy Lent and I Discuss the Integration of Science and Traditional Wisdom in Life and …

• His book, The Web of Meaning:  Integrating Science and Traditional Wisdom to Find Our Place in the Universe
• The difference between want and intention 
• Understanding the power of kindness toward the “negative” parts of us
• His character, “Uncle Bob,” who represents the dominant worldview
• Worldview is the lens through which we see and make sense of  everything 
• How humans pattern meaning into the world based on what our culture tells us
• Cultural mindfulness frees us to open up to other possibilities
• The idea that humans are selfish or have a “selfish gene” and how science refutes this
• The self-organization of life:  the different parts make the whole and the whole relates to the different parts
• Human nature and how cooperation, not competition has led to the abundance of life on earth
• Differences between Eastern and Western traditional beliefs in regard to human nature
• The negative aspects of humans’ ability to cooperate
• The Taoist notion of Wu-Wei (effortless action) and Yu-Wei (purposive action)
• Integrating two elements of human consciousness;  conceptual (left brain) and animate (right brain)
• The most important relationship in life is the “I’ and the “self”
• Chi is translated to matter and energy that make up the universe
• Li is how Chi is organized
• How the deep spiritual traditions from the past add richness to what modern science reveals
• The realization that deep human intuitions are our internal validation of what science tells us about how the universe really is
• Fractals and the holarchy or structure of life’s interconnectedness

Jeremy Lent Links:

Jeremy’s Website

Jeremy’s Blog

Twitter

Facebook

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If you enjoyed this conversation with Jeremy Lent, you might also enjoy these other episodes:

Neuroscience Behind our Reality with James Kingsland

Mike McHargue (Science Mike)

Science and the Sacred with Sasha Sagan

Jacob Nordby is an author whose many quests have led him to a deep fascination with life in all of its weird splendor. He’s the founder of Manifesto Publishing House and he penned the award-winning novel, The Divine Arsonist, and a non-fiction book, Blessed Are the Weird: A Manifesto for Creatives.  

Today Jacob and Eric discuss his new book is, The Creative Cure: How Finding and Freeing Your Inner Artist Can Heal Your Life. 

But wait – there’s more! The episode is not quite over!! We continue the conversation and you can access this exclusive content right in your podcast player feed. Head over to our Patreon page and pledge to donate just $10 a month. It’s that simple and we’ll give you good stuff as a thank you!

In This Interview, Jacob Norby and I Discuss Creativity as a Cure and …

• His book, The Creative Cure: How Finding and Freeing Your Inner Artist Can Heal Your Life
• How he defines creativity
• How creativity can bring you back to your truest self 
• Why he believes every human being is creative
• The three enemies of creativity
• The connection between spirituality and creativity
• Feeling an inward longing to come home to yourself
• Rebuilding his life after burning it to the ground
• How imagination can work for us or against us
• Allowing our thoughts and emotions yet not empower them
• The three questions he answers every day
• How to create more choice points in our daily lives

Jacob Nordby Links:

Jacob’s Website

Twitter

Instagram

Facebook

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If you enjoyed this conversation with Jacob Nordby, you might also enjoy these other episodes:

Finding Your Creativity with Julia Cameron

Writing for Healing with Maggie Smith

Beth Jacobs is a clinical psychologist in private practice and a former faculty member of the Feinberg School of Medicine of Northwestern University.  She is also a teacher in the Soto Zen tradition and incorporates Buddhist studies and meditation into her work as both a psychologist and a writer.  

In this episode, Eric and Beth discuss her book,  The Original Buddhist Psychology:  What the Abhidharma Tells Us about How We Think, Feel, and Experience Life

But wait – there’s more! The episode is not quite over!! We continue the conversation and you can access this exclusive content right in your podcast player feed. Head over to our Patreon page and pledge to donate just $10 a month. It’s that simple and we’ll give you good stuff as a thank you!

In This Interview, Beth Jacobs and I Discuss Original Buddhist Psychology and …

• Her book, The Original Buddhist Psychology:  What the Abhidharma Tells Us about How We Think, Feel, and Experience Life
• Abhidharma is the structural layout of the Buddha’s original vision of the universe
• Understanding the complex laws of how forces move together in the universe
• The entity of “me” exists from the arbitrary framework we create for ourselves
• The 5 skandhas are what is used to construct our reality:  form, feelings, perceptions, habit formations, consciousnesses
• Neuropsychology and the 17 steps of perception
• Interdependent origination is the idea that everything is in motion and connected
• How consciousness is just an interaction
• The various lists of lists in the Abhidharma
• Energy, mindfulness, and investigation 
• The idea of gently removing our obstructions
• Writing and meditation as powerful tools for awakening

Beth Jacobs Links:

Beth’s Website

Novo Nordisk – Explore the science behind weight loss and partner with your healthcare provider for a healthy approach to your weight management.

If you enjoyed this conversation with Beth Jacobs, you might also enjoy these other episodes:

How to Find Bliss with Bob Thurman

Inner Freedom Through Mindfulness with Jack Kornfield