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BJ Fogg teaches innovators about human behavior. He has a doctorate from Stanford and founded the Stanford Persuasive Tech Lab – now called the Stanford Behavior Design Lab – in 1988. In this episode, he and Eric discuss his new book, Tiny Habits: The Small Changes that Change Everything. There is so much practical, applicable wisdom in this episode. If you have any changes you want to make, any habits you’d like to start in your life, this episode could be a game-changer for you. In it, you’ll learn the “how-to” when it comes to the science of behavior change. It is a skill you can learn, even if you’ve struggled to make changes in your life before. And the best news? It’s incredibly do-able – if you know how.

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In This Interview, BJ Fogg and I Discuss Tiny Habits for Behavior Change and…

His book, Tiny Habits: The Small Changes that Change Everything
That people change best by feeling good, not feeling bad
The Tiny Habits Method
The technique of Celebration
Learning to be a friend to yourself and treat yourself accordingly
When it comes to changing your behavior, looking at yourself as a baby who is learning to walk
The 3 things you should do to set yourself up to succeed when changing a behavior
Stop judging yourself
Take your aspirations and break them down into tiny behaviors
Embrace mistakes as discoveries and use them to move forward
Golden behaviors
The problem of “all or nothing thinking”
The problem of expecting perfection from yourself when it comes to habits
That when it comes to habits, context is as important as the behavior itself. Change the context, it’s a different habit.
The Fogg Behavioral Model: Motivation, Ability and a Prompt
Troubleshooting a behavior change problem
The danger in assuming you know someone else’s motivation
Trying to motivate someone vs. taking away a de-motivator
Ways we can make a behavior easy to do
That we can plant a tiny seed in a good spot and it will grow without coaxing

BJ Fogg Links:

bjfogg.com

Twitter

BJ Fogg Behavior Model

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This week we talk to BJ Fogg about changing our behavior

Dr. BJ Fogg directs the Persuasive Tech Lab at Stanford University. A behavior scientist and innovator, he devotes half of his time to industry projects. His work empowers people to think clearly about the psychology of persuasion — and then to convert those insights into real-world outcomes.

BJ is the creator of the Fogg Behavioral Model, a new model of human behavior change, which guides research and design. Drawing on these principles, his students created Facebook Apps that motivated over 16 million user installations in 10 weeks.

He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. BJ is also the co-editor of Mobile Persuasion, as well as Texting 4 Health.

Fortune Magazine selected BJ Fogg as one of the “10 New Gurus You Should Know”.