This week we talk to BJ Fogg about changing our behavior
Dr. BJ Fogg directs the Persuasive Tech Lab at Stanford University. A behavior scientist and innovator, he devotes half of his time to industry projects. His work empowers people to think clearly about the psychology of persuasion — and then to convert those insights into real-world outcomes.
BJ is the creator of the Fogg Behavioral Model, a new model of human behavior change, which guides research and design. Drawing on these principles, his students created Facebook Apps that motivated over 16 million user installations in 10 weeks.
He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. BJ is also the co-editor of Mobile Persuasion, as well as Texting 4 Health.
Fortune Magazine selected BJ Fogg as one of the “10 New Gurus You Should Know”.
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In This Interview BJ and I Discuss…
- The One You Feed parable
- The wolf you pay attention to is the one you feed
- The two main limits in life: time and attention
- The Fogg Behavioral Model- Motivation, Ability and Triggers
- How behavior change is about more than motivation
- Designing effective behavior change
- Managing the Ability part of the behavioral model
- Designing behavior to fit into our every day routines
- The bigger the change the more motivation you need
- Why taking baby steps is so important
- How motivation comes and goes
- How behaviors get easier to do day after day
- Building upon small successes
- That the ability to change behavior is not a character issue
- Keeping habits going during difficult times
- Creating good triggers
- Thinking about behavior change as behavior design
- Super Habits
- That triggers need to change with context changes
- The importance of celebrating small habit changes
- How emotions create habits
- Translating outcomes to very specific behaviors
- The major hurdles in trying to change behavior
- The importance of just taking the next step and not giving up